What makes an impressive logo?

What makes an impressive logo?

It's the other way around: a logo has to be the eye-catching element...

If a logo consists of multiple elements of which some are (or need to be) eye-catching, then I'm afraid it's not a very good logo. You should probably get rid of the other elements and only keep that one key element.


Oorspronkelijk geplaatst op Quora: What makes an impressive logo?"