Don't try to satisfy all stakeholders – you'll end up designing a monster...

Don't design a logo which complies with the current trend – think ahead !

Don't listen to people inside the company, just being bored by the old logo.

Don't use the latest art gimmick or technology, just because it's a novelty.

Sometimes a logo just needs some cleaning, straightening up. Please do.


Oorspronkelijk geplaatst op Quora: What's a good way to go about a logo redesign for an old business?"