Want to use it ? Just partly, I guess. It's the content they're probably looking for in the first place. After all, websites aren't like billboards, scattered around, claiming for attention. But a website's design can surely make it more of less difficult to use, which can be beneficial to the number of people being able (or wanting) to use it.
Oorspronkelijk geplaatst op Quora: Does the design of a website actually affect how many people want to use it?"