You're asking for a whole branding solution !
This is difficult without knowing what you start with.

If the company name is some dull or bland abbreviation, then it might be hard to make something promotional of it. A logo might include a word or name or even an abbreviation, or be allowed in two versions (one with and one without any text). A strong symbol is always great as a logo, unless the name rings a bell already.

So it depends...


Oorspronkelijk geplaatst op Quora: Which is better for a logo, a symbol, an abbreviation or a word/name?"