Of course, and they already failed a lot, often, and seriously.

Over time, almost all novelties turn into a failure – a few immediately, some very quickly, most after many years. Only a few innovations stay around forever...

Let's have a look at some since 2000, after Jobs had already ditched most of the worst failing ideas.

The Click Wheel, the Mac Cube (a gorgeous but flawed design), that silly hockey puck mouse, CRT Studio Displays, the eMac, the early iPod HiFi speakers, Apple Pencil (charging). And that's just the hardware...

Oorspronkelijk geplaatst op Quora: Will Apple ever fail?"